Last week I flew from Carlsbad, California to Columbus, Ohio where I was invited to speak with the Barkbox Team about CBD for Dogs If you aren't familiar with Barkbox, their subscription box of treats, toys, and products for dogs delivers to 500,000 monthly subscribers with a ridiculously high 95 percent retention rate of very satisfied customers. Why is Barkbox so successful? They just LOVE dogs. And everything they do is for the dog's well being. How do they do it? Barkbox is centered in what they call the Servant's Heart. They are known to send hand written sympathy cards, will customize a box for any dog, and if you take a look at their social media, everything is from the dog's point of view. As part of the panel discussing CBD, I was asked a long list of questions about CBD. We discussed the value of Full Spectrum CBD vs Isolate, the ins and outs of safely dosing CBD for dogs, the upcoming regulatory landscape (ie the Farm Bill), as well as understanding the future of the industry as it continues to grow. For me personally, it was like finally finding my tribe of 4 legged obsessed, animal loving creative people who are simply passionate about what they do for animals and their owners. Barkbox is a dog-centric business whose mission is: Make Dogs Happy. |
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